Fleet Branding Newcastle
Professional Fleet Branding That Grows With Your Business
A strong fleet should look like one brand, whatever the mix of makes and models. As businesses grow, fleets change: new vehicles are added, older ones replaced. The challenge isn’t putting graphics on each vehicle, it’s making sure every new one still looks like it belongs. Based in Newcastle, Big Colour creates professional fleet branding for businesses across Lake Macquarie, the Hunter and nationally that stays consistent as operations grow.
Every New Vehicle Should Strengthen Your Brand
Fleet branding isn’t about making every vehicle identical. It’s about making every vehicle instantly recognisable.
A Toyota HiAce, a ute and a commercial truck are completely different canvases: the same artwork can’t simply be stretched from one to another. Each layout is adapted while protecting the overall look of the brand. A ute doesn’t need to look identical to a van, it needs to look like it belongs beside it.
Recent projects
Fleet projects
Lee Rowans Garden World
Full fleet rebrand for Richard Rowans' iconic Newcastle garden centre, every truck and ute turned into a moving billboard in the new black-and-green livery.
Novatherm
Novatherm’s industrial boiler and combustion business keeps adding vehicles, and every new ute rolls out in the same clean red-and-white livery we hold on file.
NewSpark Electrical Solutions
First of three utes for NewSpark's Level 2 electricians, a white dual-cab with a black service canopy, bold orange flashes and the big N arrow mark.
Solahart
Solahart’s vans and utes wrapped in matching livery, blue with yellow accent flashes and the red-drop Solahart logo, plus one ute finished in grey.
Materials & specs
- Film
- Premium cast vinyl, 2–4 mil
- Brands
- 3M, Avery Dennison, Oracal, Arlon, Hexis
- Finishes
- Gloss, Matte, Satin, Semi-gloss, Chrome metallic, Gradient
- Lifespan
- 5–7 years with proper care
- Warranty
- 1-year workmanship warranty against vinyl lifting
- Design proof
- Supplied for approval before printing
- Turnaround
- Most vehicles wrapped and back on the road in 1–2 days
The system behind your fleet
Consistency Built Into Every Fleet
The first vehicle sets the standard.
Every vehicle after that should meet it.
Design That Adapts
Artwork is adjusted to work naturally with each vehicle while keeping the same colours, branding and proportions across the fleet. You approve a design proof, mocked up on the actual vehicle, before anything is printed.
Colour You Can Rely On
Brand colours can shift noticeably in large-format print, so we produce colour proofs and refine individual colours until we’re satisfied. Approved colour values and production standards are retained for future vehicles.
Built For The Long Term
We agree a brand specification up front and wrap a pilot vehicle first, so you sign off on the real thing. Approved artwork, colour references and specifications stay on file, so future additions and re-signed vehicles match the rest of the fleet.
Fleet spotlight - Electrodry
Getting The Blue Right
Electrodry is one of our established fleet clients, with multiple vehicles branded through Big Colour.
Colour consistency has been particularly important across their fleet. When the blue needed refining, our designer produced around 20 different blue variations and took the proofs to the client so the preferred colour could be selected in real-world conditions.
Once that blue was approved, we updated the production artwork so the same colour could be reproduced across future vehicles.
It’s a small detail from the outside. Across a growing fleet, it makes a big difference.
As different vehicle models are introduced, we also adapt the artwork to suit each body shape while retaining the distinctive Electrodry identity customers recognise.
Fleet spotlight - Plumbing Doctor & RAECO Plumbing
Keeping Two Plumbing Fleets On Brand
Plumbing Doctor and RAECO Plumbing are two of our fleet graphics clients.
For Plumbing Doctor, we’ve just designed a new look for the fleet: a bright yellow and blue livery, adapted to suit each vehicle as it comes through the workshop. RAECO Plumbing’s vehicles run their blue, black and neon green branding, with each new addition signed to match the vehicles already on the road. In both cases the approved artwork and colour references are kept on file, so the next vehicle always matches the last.
Working With Your Existing Brand
Many larger businesses already have established branding, corporate guidelines or artwork developed by an agency or internal marketing team. We’re comfortable working within those systems, translating existing artwork properly onto different vehicle shapes while protecting the integrity of the original brand. The objective is the same: one professional, recognisable brand across the entire fleet.
Keeping Your Fleet Moving
Where a fleet can’t afford downtime we schedule the work in batches, with only part of the fleet off the road at any one time. Larger rollouts are staffed up to keep the work moving, and most vehicles take one to two days each depending on coverage.
Big Colour is based in Newcastle and works extensively with businesses throughout Newcastle, Lake Macquarie and the Hunter. For businesses operating across multiple regions or states, we coordinate fleet branding further afield while keeping artwork, colour and production standards centralised, so every vehicle still looks like part of the same fleet.
Fleet Branding For
We work across:
- Service Vans
- Work Utes
- Commercial Trucks
- Trailers
- Mixed Vehicle Fleets
- Multi-Location & National Fleet Rollouts
Whether you’re adding one replacement vehicle or progressively branding an entire fleet, the same standards apply.
Answers
Fleet FAQs
How long will my vehicle be off the road?
Most vehicles are wrapped and back on the road in 1–2 days. We keep your vehicle off the road for as little time as possible.
Do you wrap fleets?
Yes. We offer end-to-end fleet branding, design, print and installation, with colour-matched consistency across every vehicle, from two vehicles to a national rollout.
Can you match our brand colours exactly across the fleet?
Yes. We colour-match to your brand and hold your colours and artwork on file so every vehicle and every reorder matches.
Do you offer volume discounts?
Yes, we offer discounts for fleet and bulk orders.
What areas do you service?
We primarily serve Newcastle, Lake Macquarie and the Hunter, and can take on projects further afield, including national fleet rollouts.
Ready to get started?
Start With The Next Vehicle
You don’t need fifty vehicles sitting in a car park to start building a consistent fleet. Start with the next one.
We’ll help establish the right design, colours and production standards, then use that foundation to keep future vehicles consistent as your business grows.