At Breakaway Surf’s Newcastle store, a wide Billabong lightbox brings surf imagery into the clothing display. The job called for two 2400 × 600 mm LED edge-lit frames with fabric graphics and an 81 mm depth. The frames were assembled with ACM backing and wall mounts for installation on plywood walls. The pictured women’s surf image sits above the swimwear, carrying the campaign into the store without taking up floor space.
Signage
A Billabong lightbox inside a Newcastle surf store
Breakaway Surf
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