Smartways' red, blue and white vehicle branding has been applied across a mix of commercial vans, from Mercedes-Benz Sprinters and Volkswagen Crafters to Hiace and LDV vehicles. On the Sprinter shown here, the red lower section and blue-and-red chequered stripe give the van a strong visual identity, while the logo and QR codes keep the practical information part of the design.
The work has ranged from larger partial wraps to simpler side graphics for contractor vehicles. The larger wraps combine digitally printed cast vinyl with UV protective laminate and profile-cut lettering. The layouts place the branding across the sides and rear, with selected graphics on the bonnet and, on the Crafters, a windscreen visor. Supplied artwork has been adapted to the different vehicles and installed at our workshop.
The relationship also includes replacement graphics, visor updates and signage for the Smartways premises. Treating these as connected pieces helps carry the same identity from the building to the vehicles, while allowing individual panels or details to be updated when needed.
